From the TIME Magazine Article "Mind Over Chocolate"
Move over, organic, fair trade and free range--the latest in enlightened edibles is here: food with "embedded" positive intentions. While the idea isn't new--cultures like the Navajo have been doing it for centuries--for-profit companies in the U.S. and Canada are catching on, infusing products with good vibes through meditation, prayer and even music.
Illustration by Mark Matcho for TIME
Adaptation by Conan Michaels (Used by Permission Only)
Since [February 14th] 2006, California company H2Om has sold Premium water infused with ... "love," "joy" and "perfect health" via the words, symbols and colors on the label (which "create a specific vibratory frequency," according to co-founder Sandy Fox) and the restorative music played at their bottling warehouse.
... some claim there's actually something to the idea that humans can alter the physical world with their minds, and they offer research to prove it. Dean Radin, a senior scientist at the Institute of Noetic Sciences in Petaluma, Calif., conducted a test in which, he says, subjects who ate Intentional Chocolate improved their mood 67% compared with people who ate regular chocolate. "If the Pope blessed water, everyone wants that water. But does it actually do something?" Radin asks. "The answer is yes, to a small extent."
...in this economy any product that promises a spiritual pick-me-up could be in high demand. Since the recession, says Phil Lempert, editor of health-food site Supermarketguru.com "everyone is ready to jump off a bridge." With the right marketing, he says, embedded foods "could be huge."
To visit the online condensed version of the TIME magazine article click here.
By Alana B. Elias Kornfeld Thursday, Mar. 26, 2009
Illustration by Mark Matcho for TIME (Used by Permission Only)
Adaptation by Conan Michaels
What is H2om Water?
H2Om Water with Intention - Positive Themed Labels Inspire Intentional Living
- All Natural Spring water (no flavors or additives) in a Safe BPA-free, No-Leach PET 1 bottles. Winner of the 19th annual Berkeley Springs Water Tasting Competition Gold Medal and Best Tasting Water in the World Award for 2009. Eco Conscious Business with Zero Carbon Footprint. Proceeds Support Environmental Awareness Education. Recognized by TIME Magazine, and The Wall Street Journal as the Original Creators of a new "intention based" water segment inspiring other companies to follow suit with "greener" initiatives and materials. H2om's eco-friendly packaging provides education on recycling and simple steps to create sustainable positive change at a personal level